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Full slide-by-slide copy for elicitation pitch: 6 pain questions, feature reveal, business case, optional add-ons (RustFS + DuckDB), and one-pager. Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
15 KiB
Fleet Intelligence — Pitch Deck Copy
Fireside Communications · April 2026
Presenter notes are in italics beneath each slide. Slide copy is in regular text.
ACT 1 — THE QUESTIONS
SLIDE 1 — COVER
Headline: 6 Questions Your Clients Cannot Answer Today
Subline: Fleet Intelligence · Fireside Communications
Footer: April 2026 · David Kiania · david@firesidecomms.com
Presenter note: Send this deck 24–48 hours before the meeting. No covering explanation needed — the title does the work. At the meeting, open with: "I sent you something. Did any of those questions land?"
SLIDE 2 — CONTEXT SETTER
Headline: You gave your clients visibility.
Body: A dot on a map. Speed. Ignition status.
That solved the first problem. Your clients know where their vehicles are.
But their operations managers are now asking harder questions — and the current platform has no answers.
Footer: This is what comes next.
Presenter note: Pause here. Let it breathe. Do not rush to the questions.
SLIDE 3 — Q1 · THE FUEL LEAK
Question (large type): "Which of your clients' drivers is costing them the most money in fuel — right now, this month?"
Implication line: Every fleet has a 20% fuel variance between its best and worst driver. Without this answer, that money disappears quietly every month.
Presenter note: Watch their face. If they shift slightly, they already have a client this applies to. Don't fill the silence.
SLIDE 4 — Q2 · THE TICKING CLOCK
Question (large type): "Which vehicle across your entire client base is overdue for a service today?"
Implication line: A $300 service missed becomes a $3,000 breakdown. And when it happens, your client blames the tracker company — not the maintenance manager.
Presenter note: This one lands hard with resellers. The breakdown is their support problem too.
SLIDE 5 — Q3 · THE DEAD HOURS
Question (large type): "Which of your clients had a vehicle parked for 3+ hours during working hours yesterday — and why?"
Implication line: Idle time is the silent tax on every fleet. Operations managers know it exists. They cannot prove it, attribute it, or act on it.
Presenter note: "Silent tax" is the phrase to land. It's money leaving without anyone signing off on it.
SLIDE 6 — Q4 · THE DISPUTE
Question (large type): "If a driver disputes an overtime claim tomorrow, can your client pull the proof in under 60 seconds?"
Implication line: Without a timestamped trip audit trail, every dispute is the driver's word against the manager's. HR decisions get made on gut, not data.
Presenter note: School transport clients and ISP field teams feel this acutely. If you know their client mix, call out the relevant vertical here.
SLIDE 7 — Q5 · THE SLA GAP
Question (large type): "Do your clients know if their field teams are actually reaching customers within their promised response window?"
Implication line: ISPs, telcos, and field service companies are contractually measured on SLA. Without dispatch intelligence, they are reporting to their own clients on guesswork.
Presenter note: If the reseller has telco or ISP clients, this is their highest-value question. Reorder slides to put this one second or third for those meetings.
SLIDE 8 — Q6 · THE UNIT ECONOMICS
Question (large type): "Do your clients know what it actually costs them to serve one customer — per trip, per kilometre, per job completed?"
Implication line: A school bus operator who drove 450 km this week cannot tell a school board whether that was efficient or catastrophic — without knowing routes completed, cost per child per day, and kilometres per route.
The same gap exists in every vertical: logistics, courier, field service, NGO.
Presenter note: The school bus example is concrete and memorable. Use it even if they have no school clients — the principle lands universally.
ACT 2 — THE REVEAL
SLIDE 9 — PIVOT
(Full bleed slide. Single line. No logo. No footer.)
Copy: We built the answers.
Presenter note: At the meeting — say nothing. Click to this slide and let them read it. Wait three seconds. Then move.
SLIDE 10 — THE INTELLIGENCE LAYER
Headline: Fleet Intelligence — What It Is
Body: Fleet Intelligence is an analytics and alerting layer that sits on top of any GPS tracking feed.
It transforms raw position data into operational decisions: driver scores, service forecasts, utilisation reports, SLA compliance, and unit economics — all in real time, configurable per client.
It is white-label ready and does not require replacing your existing hardware or tracking platform.
Three pillars (visual block):
| Ingest | Analyse | Act |
|---|---|---|
| Live GPS + events every 60 seconds | Trips, stops, driver behaviour, cost | Dashboards, alerts, scheduled reports |
SLIDE 11 — ANSWER TO Q1 · DRIVER BEHAVIOUR SCORE
Heading: The Fuel Leak — Answered
Feature name: Driver Behaviour Score
What it does: Ranks every driver by trip-by-trip fuel cost, speeding events, harsh braking, and idle time.
Fleet managers see a weekly league table. The bottom 10% get a coaching flag.
The saving is typically 15–20% on fuel spend within 90 days of deployment.
One-line summary: "You finally know which driver is costing your client money — by name, by trip, by day."
SLIDE 12 — ANSWER TO Q2 · SERVICE INTERVAL FORECASTER
Heading: The Ticking Clock — Answered
Feature name: Service Interval Forecaster
What it does: Tracks odometer readings against configurable service thresholds per vehicle type.
Alerts fire 500 km before the interval is due. Service history is logged per vehicle. Operations managers see a two-week forward calendar of upcoming services.
No vehicle goes over interval without a deliberate decision.
One-line summary: "Your clients stop reacting to breakdowns and start preventing them."
SLIDE 13 — ANSWER TO Q3 · FLEET UTILISATION DASHBOARD
Heading: The Dead Hours — Answered
Feature name: Fleet Utilisation Dashboard
What it does: Shows idle time, utilisation rate, and unaccounted stops per vehicle per day.
Benchmarks each vehicle against the fleet average. Surfaces the bottom five by utilisation every week.
Operations managers can identify ghost shifts, reassign underutilised vehicles, and justify fleet reduction decisions with data.
One-line summary: "Your clients stop paying for vehicles that are not working."
SLIDE 14 — ANSWER TO Q4 · TRIP & STOP AUDIT TRAIL
Heading: The Dispute — Answered
Feature name: Trip & Stop Audit Trail
What it does: Full GPS replay, stop duration, stop address, and driver timeline — per day, per vehicle.
Any trip from any date is retrievable in under 10 seconds.
Exportable to PDF or CSV for HR, legal, or finance.
One-line summary: "Every dispute resolves in 60 seconds. The data is the witness."
SLIDE 15 — ANSWER TO Q5 · DISPATCH & SLA INTELLIGENCE
Heading: The SLA Gap — Answered
Feature name: Dispatch & SLA Intelligence
What it does: Measures first-response time, job completion rate, and SLA compliance per field team per city.
Breach alerts fire in real time. Weekly trend reports run automatically.
Operations managers can prove performance to their own clients — or identify the teams that are dragging the numbers down.
One-line summary: "Your clients stop guessing and start guaranteeing."
SLIDE 16 — ANSWER TO Q6 · UNIT ECONOMICS ENGINE
Heading: The Unit Economics — Answered
Feature name: Unit Economics Engine
What it does: Calculates cost per km, cost per job, and output ratio — kilometres driven against customers served, deliveries made, or routes completed.
Configurable per client vertical:
- Logistics & courier → cost per delivery
- School transport → cost per child per day
- ISP / telco → cost per site visit
- NGO → cost per beneficiary
One-line summary: "Your clients finally know if the fleet is paying for itself — and which vehicles are not."
ACT 3 — THE BUSINESS CASE
SLIDE 17 — CLIENT VERTICALS
Headline: One intelligence layer. Every vertical you serve.
| Vertical | Key features | Primary KPI unlocked |
|---|---|---|
| Logistics & courier | Unit Economics + Utilisation | Cost per delivery |
| ISP / telco field service | SLA Intelligence + Audit Trail | First-response time, SLA compliance |
| School transport | Unit Economics + Service Forecaster | Cost per child per day, route completion rate |
| Construction & utilities | Utilisation + Service Forecaster | Vehicle uptime, maintenance cost per asset |
| NGO / aid delivery | Unit Economics + Audit Trail | Cost per beneficiary, donor reporting pack |
Footer: The same platform. Configured per client. No custom development required.
SLIDE 18 — REVENUE EXPANSION
Headline: What the intelligence layer adds to your monthly recurring revenue
Body: Today you earn [X] per device per month.
The intelligence tier adds [Y] per device.
Across a 200-device client, that is [Z] in additional MRR — from software running on data you are already collecting.
Fill X, Y, Z with the reseller's actual ARPU and your proposed intelligence tier price before sending.
Key line: No new hardware. No new SIMs. The data is already there. You are leaving revenue on the table every month it is not productised.
Presenter note: Come to the meeting with a number filled in. "If your average client pays $8 per device and we add $4 — across your 500 active devices that's $2,000 in additional MRR from one conversation." Make it concrete.
SLIDE 19 — HOW IT WORKS WITH YOUR STACK
Headline: No rip-and-replace. No migration. No risk.
Three points:
Compatible Works with any Tracksolid / Jimi IoT API feed. If you are reselling Jimi hardware, the integration is already built.
White-label Runs under your brand, your domain, your client relationship. Your clients see your product. You see the intelligence.
Flexible hosting Deployed on your infrastructure or ours. Self-hosted means your client data never leaves your environment.
SLIDE 20 — PARTNERSHIP MODELS
Headline: We are flexible. Tell us what works for you.
| Model | How it works | Best for |
|---|---|---|
| White-label | Intelligence layer runs under your brand. You price and bill clients directly. | Resellers wanting full client ownership |
| Revenue share | We build and operate. You earn a percentage of intelligence tier revenue. | Resellers without in-house technical capacity |
| Technology licence | You buy the stack outright and run it on your own infrastructure. | Resellers with an in-house tech team |
| Joint GTM | We co-sell a combined tracking + intelligence product to new clients together. | Resellers looking to move upmarket |
Footer: These are starting points. The right structure is whatever accelerates both businesses.
SLIDE 21 — CLOSE
Headline: The stack is live.
Body: We already run Fleet Intelligence for an 80-vehicle telco field service fleet across Nairobi, Mombasa, and Kampala.
Driver behaviour. Service forecasting. Utilisation tracking. SLA compliance. Unit economics. Running today.
The question is whether your clients should have it next.
Call to action: Book a 45-minute working session.
We pull live data from one of your client's fleets and show you exactly what we see. No slides. No demos. Live data.
Contact: David Kiania · Fireside Communications david@firesidecomms.com · [phone]
Presenter note: End here in the meeting. Do not go to the add-on slides unless they ask "what else?" or the conversation naturally opens to storage / history. The add-ons are a second conversation or a follow-up email.
ACT 4 — OPTIONAL ADD-ONS
SLIDE 22 — ADD-ON INTRO
Headline: Two optional add-ons for clients who need more than intelligence.
Subheadline: Storage. History. Compounding value.
Body: The intelligence layer answers operational questions in real time.
Some clients need more: a place to keep the evidence, and the ability to look back years — not hours.
These two add-ons are optional, independently useful, and more powerful together.
SLIDE 23 — BLOB STORAGE · RUSTFS
Pain question: "Where does your client's dashcam footage go after a road incident — and can they retrieve it in court?"
Feature: Blob Storage (RustFS)
What it stores:
- Dashcam video from camera-capable devices (JC400P and equivalents)
- Trip report exports — PDF and CSV
- Driver documents — licences, PSV badges, insurance certificates
- Vehicle photos — incident evidence, pre/post condition reports
- Raw webhook event payloads for long-term compliance audit
Pitch angle: Your client generates video evidence every day. Without a storage layer, that evidence is gone in 72 hours — before any insurance claim, HR process, or court date can use it.
With blob storage, they have a retrievable, organised archive per vehicle, per driver, per incident — held for as long as they need it.
Technical note (for technical conversations): S3-compatible. Self-hosted. No third-party cloud dependency. Runs alongside the intelligence stack on existing infrastructure.
SLIDE 24 — DATA WAREHOUSE · DUCKDB
Pain question: "Can your clients run a 12-month fleet performance report without calling you, hiring an analyst, or waiting overnight?"
Feature: Data Warehouse (DuckDB)
What it enables:
- 12–24 months of position, trip, and event history — queryable in seconds
- Cross-period reporting: this month vs the same month last year
- Export-ready datasets for finance teams, insurance renewals, and compliance audits
- Feeds directly from blob storage files — the two add-ons compound each other
Pitch angle: The live database handles operations. The warehouse handles history.
Together, your clients never lose a data point and can answer any question about any vehicle on any day going back two years — with no data team, no waiting, no calling you.
That is a different category of value from what they have today.
SLIDE 25 — TIER MODEL
Headline: Choose your stack.
| Tier | Includes | Best for |
|---|---|---|
| Intelligence | 6 core features + Grafana dashboards | Any fleet, 5–200 vehicles |
| Intelligence + Storage | + RustFS blob storage (video, documents, exports) | Camera-device fleets, compliance-heavy clients |
| Intelligence + Warehouse | + DuckDB historical analytics (12–24 months) | Finance reporting, insurance, multi-branch |
| Full Stack | All three layers | Enterprise, telco, school networks |
Footer: Start with Intelligence. Add storage and history when your clients need them. No migration required.
END OF DECK